Marketing Guide Line

Showing posts with label Marketing Management. Show all posts

06 November, 2015

Benefits for Customers and Firms

Both parties in the customer firm relationship can benefit from customer retention.This is,it is not only in the best interest of the organization to build and maintain a loyal customer base,but customers themselves also benefit from long term associations. Benefits for Customers: Assuming they have a choice,customers will remain loyal to a firm when they receive greater value relative to what they expect from competing...

Perception in Service Marketing

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As a marketer he/she should keep in mind that perceptions are always considered relative to expectations.Because expectations may also shift overtime from person to person and culture to culture.We will be focusing on the perceived service box in in the gaps model.What is considered quality service or the things that satisfy customers today may be different tomorrow.Also keep in mind that the entire discussion of quality...

Importance of Strategic Marketing

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Strategic plans designed to meet the broad objectives of the organization to implement the mission that provides the unique reasons for organization's existence.Now point for the importance of strategic marketing: 1.Defining the company mission 2.Determining objectives&methods 3.Determining business portfolio 4.Analyzing the business portfolio 5.Making model based decision 6.Identifying and filling gaps 7.Determining...

Importance of Service

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Services are activity,benefits or satisfactions which are offered for sale or provided in connection with the sale of goods.Importance of service are given below: 1.Creating employment opportunities 2.Improvement standard of living 3.Change in life-style 4.Improvement of technologies and equipment 5.Increasing leisure time 6.Increasing awareness about education,health&fairness 7.Investment,...